Want to Write Better? Lorin Oberweger Shares What Really Matters

Behind every great novel is more than just a spark of inspiration — there’s dedication, endless rewriting, and the kind of persistence that only comes from deep love for the craft. In this episode of The Holly Hughes Podcast, I had the absolute joy of sitting down with Lorin Oberweger, an incredibly talented writer, editor, and publisher, whose work has helped shape the voices of countless authors.

Lorin is the founder of Free Expressions, a company that offers immersive writing workshops and editorial support. Her students have gone on to publish books with some of the world’s biggest publishing houses and sign with top literary agencies — proof of her skill not just as an editor, but as a creative mentor who knows how to help writers uncover their truest voice.

Our conversation was such a rich blend of art, craft, and industry. We talked about how editing is much more than a technical process — it’s a creative act that demands both vulnerability and vision. Lorin shared her thoughts on the importance of community and workshops, how AI is reshaping the creative landscape, and the ongoing conversation between self-publishing and traditional publishing.

We also explored one of my favorite topics: character agency — how giving your characters the freedom to make real choices is what breathes life into fiction.

One of the moments that stayed with me was when Lorin said, “Writing is about discovery. It’s about finding the truest version of your story — and yourself — on the page.” That sentiment captures exactly why I love having these conversations. They remind me that creativity isn’t just about producing something beautiful; it’s about becoming more fully ourselves in the process.

If you’re a writer, storyteller, or anyone drawn to the creative process, this episode will leave you inspired to keep showing up for your work — and to honor both the art and the business sides of your creative life.